Brands we have done this for
This is what advice looks like from where you're standing.
Every one of these came from a podcast, an agency pitch, or a guru thread. None of them were tested on a brand like yours.
The information isn't the problem.
Nobody tested it with their own money.
We did.
The Founder's Lens™
RULE 1
Ran before said
RULE 2
This week, not last year
We're in the accounts daily. When Meta changes, we know before most agencies have noticed. The playbook is whatever is working right now.
RULE 3
One move at a time
You won't get a 47-point roadmap. We name the single constraint holding your brand back, and you get the next move, not a menu.
Not a guru with a playbook. Just founders running the same race as you, one lap ahead. We turn down more brands than we take, and that is how the quality stays high.
Daryl Koh
Co-Founder · Re:noun
Daryl runs the ads strategy, built on the same system he used to grow Hoseiki. He turns positioning into performance: the testing structure, the scaling logic, the ROAS math that separates what works from what just looks good.
Brandon Tan
Co-Founder · Re:noun
Brandon runs the brand strategy, built on the same instinct he used to grow Re:noun. He turns positioning into creative that converts: the story, the hooks, the angles that separate a brand people remember from one they scroll past.
Proof
What changes when a founder finally gets the right answer.
$0
→
$200K
Our own brand · still operating today
Built from zero capital. Every channel tested ourselves. All in house, all still running.
3.2x
ROAS
Scaled $18K → $61K a month
Skincare brand. Creative fatigue killing CTR. New brief system, 12 hooks in 3 weeks, 1.4x to 3.2x in 6 weeks.
−47%
CPA
Cost per new customer · 90 days
Stuck at $35K/month. Constraint: offer clarity. CPA down 47%, revenue $58K the next month.
2.1x
LTV
Email + retention · 45 days
Built a 6-flow Klaviyo system. Repeat purchase rate 14% to 31% inside 60 days.
In their own words
WaistLab
H2Hub
The free audit
One audit. One answer.
FREE
The Founder's View Audit · 30 minutes · four a month
Our guarantee
If we do not name a constraint you agree is real, we will say so and end the call there. We will not spend your time pitching you.
We audit your brand live
Your website and your ads manager, open on the call. The same pass we run on our own accounts every morning.
We name your constraint
The one lever that moves revenue fastest once it is fixed.
You know your next move
You leave the call knowing what to fix first and in what order. Run it yourself, or ask us to run it with you.
Our sweet spot · $30K to $200K a month
$0
$30K
$200K
$500K+
This is for you if
You keep landing on the same revenue number
You have a product selling and channels running
You want one clear move, not 300 options
You'll implement what you hear, and quickly
It isn't if
You're pre-revenue or still building the product
You want someone to run your channels for you
You are collecting free audits to compare quotes
You already have a working strategy and just need labour
Before you book
The questions we get asked most.
What if I already have an agency?
Then you already have opinions coming at you. The audit is not a pitch to replace them. We name the constraints, and you decide who fixes it, us or them.
Everyone offers a free audit. Why is yours different?
Most are a sales call with a slide deck built off your public site. We open your actual store and your actual ads manager on the call, and the person reading them runs a $200K/month brand on the same channels. You hear what we would change and why, whether or not you ever hire us.
Why is it free? What is the catch?
No catch. We would rather show you how we think than tell you about it. Take what we find and run it yourself, or ask us to run it with you. We are fine either way, which is also why we only do four of these a month.
Do you work with my category?
We are strongest with Shopify consumer brands doing $30K to $200K a month. If your category is a poor fit we will say so on the call rather than waste half an hour of your time.
What do you need from me?
Half an hour and your screen. Have your store and your ads manager open. You do not need to give us account access, and you do not need to prepare anything.
Come get one.
Free 30-minute diagnostic call. We'll name the constraint holding your brand back, using what's working in our own brand right now.
Free · 30 minutes · four a month, and we run every one ourselves
© 2026 Re:noun · Singapore