NOW ACCEPTING DIAGNOSTIC CALLS · SHOPIFY BRANDS $30K–$200K/MONTH ONLY
FREE 20-MINUTE DIAGNOSTIC CALL
You already know something's wrong. You're just not sure what — or who to trust to tell you.
We run a $200K/month ecom brand. We've lived your exact problem. We don't give you 300 answers. We give you the one that's right for yours.
Not a playbook. Not a guru. A founder running the same race — a lap ahead — who can point you the right way.
"Every recommendation we make has already been tested with real capital — ours — before it touches your brand."
THE FOUNDER'S LENS™ · OPERATING PRINCIPLE
$200K
OUR BRAND / MONTH
$0
WHERE WE STARTED
1 Answer
NOT 300 OPTIONS
20 Min
FREE DIAGNOSTIC CALL
Apply for your free diagnostic call →
Free · 20 min · No pitch · Real conversation
FREE 20-MINUTE DIAGNOSTIC CALL
You already know something's wrong. You're just not sure what, or who to trust to tell you.
We run a $200K/month ecom brand. We've lived your exact problem. We don't give you 300 answers. We give you the one that's right for yours.
Not a playbook. Not a guru. A founder running the same race, a lap ahead, who can point you the right way.
"Every recommendation we make has already been tested with real capital, ours, before it touches your brand."
THE FOUNDER'S LENS™ · OPERATING PRINCIPLE
$200K
OUR BRAND / MONTH
$0
WHERE WE STARTED
1 Answer
NOT 300 OPTIONS
20 Min
FREE DIAGNOSTIC CALL
Apply for your free diagnostic call →
Free · 20 min · No pitch · Real conversation
THE MECHANISM
Why most advice fails — and what we do instead.
Every ecom founder has heard 300 different answers. The problem isn't the information — it's that none of it was tested on a brand like yours, by someone with real skin in the game.
TYPICAL AGENCY / ADVISOR
Tests strategies on your budget
You pay for their experimentation. Every "let's try this" comes out of your ad spend.
Playbooks from 18 months ago
The Meta algorithm they're optimising for doesn't exist anymore. Their advice is stale.
300 options, zero context
They give you everything they know. None of it filtered for your brand, stage, or constraint.
THE FOUNDER'S LENS™
Tested on our own $200K brand first
If it doesn't work on our account, we don't recommend it. Your money never funds our experiments.
What's working right now, this week
We're in the accounts daily. When Meta changes, we know before most agencies have noticed.
One answer. The right one for your brand.
We identify the single constraint holding your brand back and give you the exact move to fix it first.
01
Diagnosis before direction
We find the one constraint costing you the most before we suggest anything.
02
Tested intelligence, not theory
Every tactic we share has a live result behind it. We don't share what we read — we share what we ran.
03
One move at a time
We don't give you a 47-point roadmap. We give you the next move and make sure you execute it first.
THE MECHANISM
Why most advice fails, and what we do instead.
Every eCom founder has heard 300 different answers. The problem isn't the information, it's that none of it was tested on a brand like yours, by someone with real skin in the game.
TYPICAL AGENCY / ADVISOR
Tests strategies on your budget
You pay for their experimentation. Every "let's try this" comes out of your ad spend.
Playbooks from 18 months ago
The Meta algorithm they're optimising for doesn't exist anymore. Their advice is stale.
300 options, zero context
They give you everything they know. None of it filtered for your brand, stage, or constraint.
THE FOUNDER'S LENS™
Tested on our own million dollar brand first
If it doesn't work on our account, we don't recommend it. Your money never funds our experiments.
What's working right now, this week
We're in the accounts daily. When Meta changes, we know before most agencies have noticed.
One answer. The right one for your brand.
We identify the single constraint holding your brand back and give you the exact move to fix it first.
01
Diagnosis before direction
We find the one constraint costing you the most before we suggest anything.
02
Tested intelligence, not theory
Every tactic we share has a live result behind it. We don't share what we read, we share what we ran.
03
One move at a time
We don't give you a 47-point roadmap. We give you the next move and make sure you execute it first.
RESULTS
What actually changes when a founder gets the right answer.
Real brands. One clear constraint named. Moved on it.
3.2x ROAS
SCALED $18K → $61K/MONTH
Shopify skincare brand. Single constraint: creative fatigue killing CTR. Fixed the brief system, shipped 12 new hooks in 3 weeks. ROAS went from 1.4x to 3.2x in 6 weeks.
$0 to $200K
OUR OWN BRAND · STILL OPERATING TODAY
Built from zero capital. Every channel tested personally. Meta, Google, TikTok, email, CRO — all in-house, all profitable, all running today.
47% drop
IN COST PER NEW CUSTOMER · 90 DAYS
Home goods brand stuck at $35K/month. Constraint: offer clarity on landing page. CPA dropped 47%, revenue hit $58K the following month.
2.1x LTV
EMAIL + RETENTION SYSTEM · 45 DAYS
Fashion accessories brand. Built a 6-flow Klaviyo system. Repeat purchase rate went from 14% to 31% inside 60 days.
$38K → $91K in 3 months
"I'd spoken to 4 agencies before this. Every single one gave me a different answer. This was the first time someone told me exactly what was wrong and what to do first. It worked."
FOUNDER · SHOPIFY WELLNESS BRAND · SEA
ROAS 1.1x → 2.9x
"The audit alone was worth 10x the price. They found something we'd been blind to for 6 months. The creative brief system they gave us changed how we produce ads permanently."
CMO · D2C APPAREL BRAND · SINGAPORE
RESULTS
What actually changes when a founder gets the right answer.
Real brands. One clear constraint named. Moved on it.
3.2x ROAS
SCALED $18K → $61K/MONTH
Shopify skincare brand. Single constraint: creative fatigue killing CTR. Fixed the brief system, shipped 12 new hooks in 3 weeks. ROAS went from 1.4x to 3.2x in 6 weeks.
$0 to $2m+/year
OUR OWN BRAND · STILL OPERATING TODAY
Built from zero capital. Every channel tested personally. Meta, Google, TikTok, email, CRO, all in-house, all profitable, all running today.
47% drop
IN COST PER NEW CUSTOMER · 90 DAYS
Home goods brand stuck at $35K/month. Constraint: offer clarity on landing page. CPA dropped 47%, revenue hit $58K the following month.
2.1x LTV
EMAIL + RETENTION SYSTEM · 45 DAYS
Fashion accessories brand. Built a 6-flow Klaviyo system. Repeat purchase rate went from 14% to 31% inside 60 days.
$38K → $91K in 3 months
"I'd spoken to 4 agencies before this. Every single one gave me a different answer. This was the first time someone told me exactly what was wrong and what to do first. It worked."
FOUNDER · SHOPIFY WELLNESS BRAND · SEA
ROAS 1.1x → 2.9x
"The audit alone was worth 10x the price. They found something we'd been blind to for 6 months. The creative brief system they gave us changed how we produce ads permanently."
CMO · D2C APPAREL BRAND · SINGAPORE
OUR MANIFESTO
These are the things we stand for.
If these resonate, we're probably the right fit. If they don't, we're probably not.
BELIEF 01
Advice only counts if tested on real money.
Not a client's money. Your own. We test everything on our $200K brand first.
BELIEF 02
One right answer beats 300 options.
Precision is the product. We give you the single lever that moves your number fastest.
BELIEF 03
The best advisor is still in the game.
Not someone who built a brand five years ago. Someone running one today. The market changes weekly.
BELIEF 04
Certainty is worth more than strategy.
Knowing exactly what to do next is more valuable than having more options. We sell clarity.
BELIEF 05
Comfortable stagnation is the real threat.
$50K/month feels fine. That's the danger. We exist for the ones who refuse to plateau.
BELIEF 06
We say no to protect the yes.
We turn away brands that aren't ready. It's how we protect the quality of what we give the ones we work with.
OUR MANIFESTO
These are the things we stand for.
If these resonate, we're probably the right fit. If they don't, we're probably not.
BELIEF 01
Advice only counts if tested on real money.
Not a client's money. Your own. We test everything on our $200K brand first.
BELIEF 02
One right answer beats 300 options.
Precision is the product. We give you the single lever that moves your number fastest.
BELIEF 03
The best advisor is still in the game.
Not someone who built a brand five years ago. Someone running one today. The market changes weekly.
BELIEF 04
Certainty is worth more than strategy.
Knowing exactly what to do next is more valuable than having more options. We sell clarity.
BELIEF 05
Comfortable stagnation is the real threat.
$50K/month feels fine. That's the danger. We exist for the ones who refuse to plateau.
BELIEF 06
We say no to protect the yes.
We turn away brands that aren't ready. It's how we protect the quality of what we give the ones we work with.
THE ENTRY OFFER
Start with the diagnostic. Then decide.
Before committing to anything ongoing, we start with a paid deep-dive. You get a clear diagnosis and a 90-day action plan. Whether we work together after that is entirely your call.
THE FOUNDER'S VIEW AUDIT
$1,500 one-time
Credited toward your first month if you proceed to a retainer
A complete diagnosis of your brand — from someone who runs the same operation.
1
We audit your full brand live — Meta account, creative system, email flows, post-click experience. Same lens we use on our own account every morning.
2
We name your single constraint — the one lever that, when fixed, moves your revenue number fastest. Not a list. One thing.
3
You receive a 90-day action plan — delivered as a Loom walkthrough + written brief. Take it anywhere. Implement it yourself or with us.
Retainer credit: The $1,500 audit fee is credited in full toward your first month if you decide to proceed to a monthly retainer. You're not paying twice — you're paying forward.
Apply for your free 20-min diagnostic call first →
Before the audit, we start with a free 20-minute diagnostic call to confirm we can help. No commitment.
THE ENTRY OFFER
Start with the diagnostic. Then decide.
Before committing to anything ongoing, we start with a paid deep-dive. You get a clear diagnosis and a 90-day action plan. Whether we work together after that is entirely your call.
THE FOUNDER'S VIEW AUDIT
$1,500 one-time
Credited toward your first month if you proceed to a retainer
A complete diagnosis of your brand, from someone who runs the same operation.
1
We audit your full brand live, Meta account, creative system, email flows, post-click experience. Same lens we use on our own account every morning.
2
We name your single constraint, the one lever that, when fixed, moves your revenue number fastest. Not a list. One thing.
3
You receive a 90-day action plan, delivered as a Loom walkthrough + written brief. Take it anywhere. Implement it yourself or with us.
Retainer credit: The $1,500 audit fee is credited in full toward your first month if you decide to proceed to a monthly retainer. You're not paying twice, you're paying forward.
Apply for your free call first →
Before the audit, we start with a free 20-minute diagnostic call to confirm we can help. No commitment.
QUALIFICATION
We say no a lot. Here's who we say yes to.
RIGHT FIT ✓
✓ Your Shopify brand is doing $30K–$200K/month and you feel stuck at the same number
✓ You have a product already selling and channels already running
✓ You know something's wrong but can't name exactly what
✓ You want one clear move — not 300 options to evaluate
✓ You'll implement what you hear. Fast.
WRONG FIT ✗
✗ Pre-revenue or still building your first product
✗ You want execution — someone to run your channels for you
✗ You're shopping for the cheapest available option
✗ You're not willing to implement what you hear
✗ You already have a clear working strategy and just need labour
QUALIFICATION
We say no a lot. Here's who we say yes to.
RIGHT FIT ✓
✓ Your Shopify brand is doing less than $100K/month and you feel stuck at the same number
✓ You have a product already selling and channels already running
✓ You know something's wrong but can't name exactly what
✓ You want one clear move, not 300 options to evaluate
✓ You'll implement what you hear. Fast.
WRONG FIT ✗
✗ Pre-revenue or still building your first product
✗ You want execution, someone to run your channels for you
✗ You're shopping for the cheapest available option
✗ You're not willing to implement what you hear
✗ You already have a clear working strategy and just need labour
Your competitors are getting 300 answers.
Come get one.
Free 20-minute diagnostic call. We'll find the single constraint holding your brand back — based on what's working in our brand right now.
Apply for your free diagnostic call now →
Free · 20 min · Reviewed personally · No automated bots · Real conversation
Your competitors are getting 300 answers.
Come get one.
Free 20-minute diagnostic call. We'll find the single constraint holding your brand back, based on what's working in our brand right now.
Apply for your free diagnostic call now →
Free · 20 min · Reviewed personally · No automated bots · Real conversation