NOW BOOKING DIAGNOSTIC CALLS · SHOPIFY BRANDS DOING $30K TO $200K A MONTH
FREE 20-MINUTE DIAGNOSTIC CALL
You already know something's wrong. You just can't name it, and you don't know who to trust to name it for you.
We run a $200K/month ecom brand, so we've had your exact problem. Most people will hand you 300 answers. We'll give you the one that fits your brand.
Not a guru with a playbook. A founder running the same race as you, one lap ahead, who can point you the right way.
"We've already tested every recommendation with our own capital before it ever touches your brand."
THE FOUNDER'S LENS™ · OPERATING PRINCIPLE
$200K
OUR BRAND / MONTH
$0
WHERE WE STARTED
1 Answer
NOT 300 OPTIONS
20 Min
FREE DIAGNOSTIC CALL
ONE ANSWER · NOT 300 OPTIONS
Most agencies give you a deck full of recommendations. We give you the one move that will change your number.
Book a call
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FREE · 20 MINUTES · NO PITCH
THE MECHANISM
Why most advice fails, and what we do instead.
Every ecom founder has heard 300 different answers. The information isn't the problem. The problem is that nobody tested any of it on a brand like yours, with their own money on the line.
TYPICAL AGENCY / ADVISOR
Tests strategies on your budget
You fund their experiments. Every "let's try this" comes out of your ad spend.
Playbooks from 18 months ago
The Meta algorithm they're optimising for stopped existing months ago.
300 options, zero context
They give you everything they know, none of it filtered for your brand or your stage.
THE FOUNDER'S LENS™
Tested on our own $200K brand first
If it doesn't work on our account, we don't recommend it. Your money never funds our experiments.
What's working right now, this week
We're in the accounts daily. When Meta changes, we know before most agencies have noticed.
The one answer that fits your brand
We find the single constraint holding your brand back and tell you exactly how to fix it.
01
Diagnosis before direction
We find the one constraint costing you the most before we suggest anything.
02
We ran it before we said it
Every tactic we share has a live result behind it. If we read it somewhere but never ran it, you won't hear it from us.
03
One move at a time
You won't get a 47-point roadmap. You get the next move, and we make sure you execute that before anything else.
RESULTS
What changes when a founder finally gets the right answer.
Real brands. We named the constraint, they moved on it.
$0 to $200K
OUR OWN BRAND · STILL OPERATING TODAY
Built from zero capital. We tested every channel ourselves: Meta, Google, TikTok, email, CRO. All of it in house, all of it still running today.
3.2x ROAS
SCALED $18K → $61K/MONTH
Shopify skincare brand. Single constraint: creative fatigue killing CTR. Fixed the brief system, shipped 12 new hooks in 3 weeks. ROAS went from 1.4x to 3.2x in 6 weeks.
47% drop
IN COST PER NEW CUSTOMER · 90 DAYS
Home goods brand stuck at $35K/month. Constraint: offer clarity on landing page. CPA dropped 47%, revenue hit $58K the following month.
2.1x LTV
EMAIL + RETENTION SYSTEM · 45 DAYS
Fashion accessories brand. Built a 6-flow Klaviyo system. Repeat purchase rate went from 14% to 31% inside 60 days.
$38K → $91K in 3 months
"I'd spoken to 4 agencies before this. Every single one gave me a different answer. This was the first time someone told me exactly what was wrong and what to do first. It worked."
FOUNDER · SHOPIFY WELLNESS BRAND · SEA
ROAS 1.1x → 2.9x
"The audit alone was worth 10x the price. They found something we'd been blind to for 6 months. The creative brief system they gave us changed how we produce ads permanently."
CMO · D2C APPAREL BRAND · SINGAPORE
OUR MANIFESTO
These are the things we stand for.
If you agree with these, we'll probably work well together. If you don't, we won't.
BELIEF 01
Advice only counts if someone tested it with real money.
Their own money, not a client's. We test everything on our $200K brand before it reaches you.
BELIEF 02
One right answer beats 300 options.
We'd rather hand you one lever that moves your number than a list you'll never get through.
BELIEF 03
The best advisor is still in the game.
Someone running a brand today, not someone who built one five years ago. The market changes week to week.
BELIEF 04
Knowing what to do next beats having more options.
Most founders don't need another strategy. They need to know which thing to do on Monday.
BELIEF 05
$50K a month is a comfortable place to get stuck.
It feels fine, which is why brands sit there for two years. We work with the founders who refuse to.
BELIEF 06
We turn down more brands than we take.
Brands that aren't ready get a no. That's how we keep the quality high for the ones we do take on.
THE ENTRY OFFER
Start with the diagnostic. Then decide.
Before anything ongoing, we start with a paid deep dive. You get a diagnosis and a 90-day action plan. What happens after that is entirely your call.
THE FOUNDER'S VIEW AUDIT
$1,500 one-time
Credited toward your first month if you proceed to a retainer
A complete diagnosis of your brand, done by someone running the same operation.
1
We audit your brand live: Meta account, creative system, email flows, post-click experience. The same pass we run on our own account every morning.
2
We name your single constraint: the one lever that moves revenue fastest once it's fixed. One thing, not a list of them.
3
You get a 90-day action plan as a Loom walkthrough and a written brief. It's yours to take anywhere. Run it yourself or run it with us.
Retainer credit: if you move to a monthly retainer, the full $1,500 comes off your first month. You only pay it once.
The audit starts with a free 20-minute call so we can confirm we're able to help. Nothing committed either way.
QUALIFICATION
We say no a lot. Here's who we say yes to.
OUR SWEET SPOT · $30K TO $200K A MONTH
$0
$30K
$200K
$500K+
RIGHT FIT ✓
✓ Your Shopify brand does $30K to $200K a month and keeps landing on the same number
✓ You have a product already selling and channels already running
✓ You know something's wrong but can't name exactly what
✓ You want one clear move instead of 300 options to evaluate
✓ You'll implement what you hear, and quickly
WRONG FIT ✗
✗ Pre-revenue or still building your first product
✗ You want execution, someone to run your channels for you
✗ You're shopping for the cheapest available option
✗ You're not willing to implement what you hear
✗ You already have a clear working strategy and just need labour
Your competitors are getting 300 answers. Come get one.
Free 20-minute diagnostic call. We'll find the one constraint holding your brand back, using what's working in our own brand right now.
Get your answer
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FREE · 20 MINUTES · WE REVIEW EVERY ONE OURSELVES